Sustainable Travel Accreditation and Recognition for Schools

STARS Partners

STARS Implementation Sites 



Bielefeld is an industrial and car dominated city with no cycling tradition for children. Bielefeld is located in the central part of Germany and has 300,000 inhabitants.

By working with at least 20 primary schools and 8 secondary schools on the accreditation and recognition schemes, the aim is to support a bicycle culture among children. Children should be able to travel to school by bike independently in early life. They (and their parents) should experience the benefits of cycling and both learn to use the bicycle as a normal means of transport when they become older. 

More cyclists in the streets and more respectful and considerate behaviour among road users would result in less carbon emissions, less noise and a more liveable city.



Brussels is the capital and largest city in Belgium with more than one million inhabitants. It is a car dominated city which complicates the creation of a real cycling culture among pupils and students.  

Brussels have set ambitious targets of car use reduction by 20% in 2018 and the STARS project is in line with this. During the project, 15 secondary schools will take part to increase the number of cycling students by 2 percentage points, which amounts to a mean share of 5%. The students will not only raise the number of cyclists in their own school, but they will make a link with existing initiatives for promoting cycling in Brussels.

In Brussels, the STARS implementation is carried out by Mobiel 21, a private, non-profit organisation for sustainable mobility based in Leuven, Belgium. We want to help build a living environment that is accessible and liveable in a nature-friendly and safe way. Mobiel 21 inspires and activates people, groups, organisations and governments to thoughtfully consider their means of transport and transport habits. Mobiel 21 raises awareness and encourages behavioural change through research and by informing, educating and stimulating social action among several target groups.

In STARS, Mobiel 21 is work package leader for the development of the STARS methodology for the accreditation of primary schools and the peer-to-peer engagement programme for secondary schools. For this task, Mobiel 21 can build on its close involvement in the European project CONNECT and on its extensive experience in developing school travel plans and campaigns for both secondary and primary schools in Belgium. In collaboration with Brussels Mobility, the administration of the Brussels-Capital Region responsible for mobility issues, Mobiel 21 will also implement the peer-to-peer engagement programme in 15 Brussels schools.

Mobiel 21 cofounded the European Platform on Mobility Management (EPOMM), has more than 15 years of experience in European projects and is currently involved in the CIVITAS CAPITAL, TOGETHER, MOBI, NISTO and ENDURANCE projects.



Budapest is the capital city of Hungary and is located on the banks of the Danube in the northern centre of Hungary. The city has 1.7 million inhabitants.

Budapest has ambitious goals and is expecting an increase in the use of cycling to a modal share of 5% in 2015. This objective is supported by the STARS project in which 16 primary schools will be involved in the accreditation scheme. 


United Kingdom

Edinburgh is the capital of Scotland and is the leading authority on cycling. It has set ambitious targets by signing up to the Charter of Brussels- – this means that the aspiration is to reach a mode share of 15% for cycling by 2020. It has also committed to 5% of its capital and revenue budget to cycling. It is developing an Active Travel Action Plan (ATAP), which will target increases in walking and cycling, as well as actions for improving the infrastructure and environment for walking and cycling in Edinburgh. It will also market and promote the benefits of walking and cycling, as well as the facilities available.

Edinburgh has joined STARS To promote cycling to schools to both parents and children, and to decrease car use on the school run and for other short journeys. The average number of young people cycling to school is very low at 1%, and as many young people are not aware of the existing cycling infrastructure, promotion through STARS will lead to more.

London Borough of Hackney

United Kingdom

Hackney is a densely populated inner London borough with 250,000 residents, and one of the fastest growing and most diverse populations in the UK. STARS will help to meet borough transport objectives by encouraging active travel to school. With STARS we should see a reduction in the 18% of cars on the road at peak times that are taking children to school and an increase in the amount of physical activity among children.

Hackney will work with at least 33 primary schools and 10 secondary schools over the course of the project. We expect car use to decline at a greater rate at participating schools and are aiming for at least a 5% increase in cycling at participating schools.



The City of Krakow is a historical city with more than 700,000 inhabitants, located in the south of Poland. Krakow cycling network is not very well integrated, and the municipality is working to link large areas with bike paths creating a network of routes connecting important areas of the city. 

The main objective of the STARS project in Krakow is the promotion of the bicycle as an everyday mode of transport among students and their parents. With the help of non-governmental organizations Krakow aims to show students the advantages of moving around the city by bike.

Krakow will involve at least 16 primary schools in the accreditation scheme and work with nine schools on peer-to-peer engagement.



Madrid City is the core of a highly populated metropolitan area of nearly 6 million inhabitants. The area is undergoing an intense process of urbanisation and decentralization of production, commercial and employment activities.

Madrid joins the STARS project to introduce cycling culture to children and young people, to promote and increase bicycle use, and encourage the adoption of policies and creation of infrastructure to make bike commuting more comfortable and safe.

This lack of cycling culture and of urban bike use means that trips by bike represent around 1% in Madrid. The target is to reach 3% in 2016, supported by involvement in the STARS project and other iniciatives like the e-bike sharing scheme launched in 2014.

The city is working with 22 primary schools and 11 secondary schools on the accreditation scheme and the peer-to-peer engagement activities.



Milan is the dynamic centre of northern Italy with 1.3 million inhabitants. Milan City Council aims for significant traffic reduction in the city, and to promote public transport and active transport modes.

The objective in Milan is to achieve a 5% change in modal shift to active travel modes for journeys between home and school. Even more importantly, the STARS approach has the potential to change the modal shift for the long-term future of Milan, by fostering a cycling culture among young citizens. This will lead to a real improvement of quality of life, health and autonomy.

Milan will work with at least 25 primary schools on the accreditation scheme and 10 secondary schools on peer-to-peer engagement activities.


The Netherlands

The province of Noord-Brabant is a region in the south of Holland incorporating 67 municipalities. Like everywhere in The Netherlands, there is a long tradition for children cycling to school. However, there are still a significant proportion of children who are transported to school by car. With STARS, the province of Noord-Brabant wants to achieve a modal shift from the car to the more active ways of traveling to and from school by bicycle or on foot.

At the same time, travel must be safe. For that reason, STARS will connect to the existing traffic education programmes for primary schools and secondary schools. At the end of the STARS project 25 primary schools and 15 secondary schools in the province of Noord-Brabant will have participated.  In these schools, the number of car journeys made to transport children to and from school will decrease by 5%, substituted by the more sustainable modes of cycling and walking.

London European Partnership for Trans

United Kingdom

The London European Partnership for Transport (LEPT) was established in 2006 as a new partnership to coordinate, disseminate and promote the sustainable transport and mobility agenda for London and London boroughs in Europe. LEPT works with the 33 London boroughs to build upon European knowledge and best practice, helping cities to work together to deliver specific transport policies and initiatives, and providing better value to London. One of LEPT’s main roles is to identify, bid for and manage EU transport and mobility projects involving London boroughs.

LEPT’s policy areas include encouraging increased cycling and walking; promoting alternative fuel vehicles; travel planning in schools and workplaces; the health aspects of transport; road safety; and the urban realm. LEPT has a track record of successfully bidding for and delivering EU-funded projects which encourage sustainable transport. Through LEPT, London boroughs can join projects with other European cities to address shared challenges, bringing extra knowledge, capacity and resources to the capital.

DTV Consultants

The Netherlands

DTV Consultants is a medium-sized independent consultancy agency and educational organisation in the field of traffic and mobility. We are based in Breda, the Netherlands. DTV has worked for over 25 years for regional governments, municipalities and public transport operators, but also for the European Commission and other international clients.

In STARS, DTV Consultants is coordinating the implementation of the Peer-to-Peer engagement, the Youth Travel Ambassador Scheme and the Cycle Challenge for secondary schools. DTV has broad experience in European Projects, among which there are several aimed at primary and secondary school children (CONNECT, BAMBINI, Trendy Travel, Bike the Track), and often in a coordinating capacity. In the Netherlands, DTV was responsible for the Ride2Scool project, a successful initiative in Rotterdam to promote home-to-school cycling in ethnically diverse secondary schools.

Furthermore, we have implemented the well-known Traffic Snake Game at over 600 primary schools in the Netherlands, in order to make school children and their parents travel in a more sustainable way to school. Last but not least, DTV Consultants is the inventor and owner of the prize-winning innovative From5To4 mobility game This stimulates employees to travel to work in a more sustainable way at least 1 out of 5 working days, leading to emission reductions of over 20%.



Grupo de Estudios y Alternativas 21, S.L. is a consultancy company founded in 1995 on the experience of 15 independent professionals with a common interest in all dimensions of urban life, environmental issues and social justice as a shared concern.

GEA21 is a truly multidisciplinary endeavour, bringing together members from diverse backgrounds (including academic, public administration, research and more), with solid experience in the development of integrated projects dealing with a wide number of inter-related fields: transport, energy, waste, water management, wildlife, rural and urban planning, socially and environmentally responsible business and governance.

Throughout its life, GEA21 has developed consultancy services as its main field, but knowledge transfer and professional training activities are also part of its work. This is considered a horizontal task in all technical developments undertaken by GEA21, and capacity building skills are considered a prerequisite to all its staff members.



Polis is a network of European cities and regions working together to deploy innovative solutions for more sustainable mobility. Polis fosters cooperation and partnerships across Europe with the  aim of making transport research and innovation accessible to cities and regions. The network aims to improve local transport through integrated strategies that address the economic, social and environmental dimensions of transport.

In STARS, Polis is leading communication and dissemination, a task the organisation is also carrying out in other STEER projects such as PTP-Cycle, and CHAMP both concerning cycling in European cities.